As past of the Corporate & Marketing Communications team, I was a Senior Associate, Content Specialist tasked with creating content for Changi Airport's various social media channels. Assigned to specific Business Units, I captured and edited photos and videos for Instagram, Facebook and YouTube.

As the YouTube channel manager, I was also tasked with monitoring the stats for our YouTube videos as well as setting goals and creating campaigns to gain more traction to our videos. In my role as the Content Specialist, I was also tasked with creating videos for our YouTube channel under the Discover Changi, Explore Singapore and First Look playlists. These videos were meant to showcase different facets of Changi Airport, the east of Singapore as well as any upcoming events and showcases at Changi Airport.

Under the Creative Video Team, I helped launch the brand new Nuggets by Viddsee brand and channel on multiple platforms such as YouTube, TikTok and Viddsee. Working with the team, I've produced, directed and edited multiple original shows such as A Love Letter To, To My Younger Self, Chatterbox, How I Know, Pro-logue, Kids Know Best and Haunting History.

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I handled the pre-production, production and post-production of these original series, including creation of pitch decks, casting, on-set duties such as managing the schedule and talents, and editing. I also managed the production timelines and budget for these projects.

As part of my time at Anthology, We Will Rise Again was created as our submission to the STB SG Stories Content Fund. I was part of the team that created the proposal for this series about the faces, the places and the spirit of Singapore. Our aim was to highlight the pillars of our tourism industry as they continued to stand strong in the face of adversity. It was a 4-part series that was launched on both YouTube and Facebook. On top of the conceptualisation of this series, I was also part of the production and social media campaign teams.

Whilst at Reebelo, I worked hand-in-hand with their marketing and operations team to create the FAQ page as well as craft the automated chat and email responses for our Customer Success Agents to use which lead to quicker response times and more accurate/helpful replies. I also created the call map which assisted with call routing. On top of that, I was also part of the team to lead the Laptop Buyback and Device Rental schemes. 

Tarot Reading has become a personal hobby for me to help with self-care and guidance. As my confidence in reading grew, I shared this hobby with friends and family and even tried my hand at making it a business. I built my own website, Instagram and Facebook for Alexandria Tarot to kickstart this pet project. It's currently on hiatus as I focus on working full time, but I look forward to picking this back up in the future.

A Better Florist was my first ever full time job and my first experience working in a startup. Although small, the team worked hard day and night and it really inspired me. I managed not only their day-to-day operations but also their social media and customer support during my time there. I worked with our in-house florists, couriers and team to not only run our daily floral delivery service but also to create workshops that allowed our customers to experience what it was like to create their own bouquets. I launched campaigns to entice customers to join our workshops such as the pictured Mother's Day workshop and also arranged for workshops to be done at establishments such as The Hive and the F.R.I.E.N.D.S. cafe.